London, May 9 (ANI): A mobile application, which is currently available only for Apple's iPhone, allows users to collect points in exchange for making journeys in London on foot or by bicycle.
The new Re:route app from Recyclebank aims to encourage users to walk or cycle more in exchange for incentives such as offers and discounts.
It adds walking and cycling in to Recyclebank's existing programme of rewards. Offers and discounts at firms including Marks and Spencer, Planet Organic and Champneys can now be purchased with the points.
A typical journey might earn a user five points and 75 points equates to a 5-pound discount when users spend more than 25 pounds on food, wine and flowers at M and S.
The app's makers hope that users will get fitter and help contribute to a reduction in congestion.
"More people cycling and walking will help to reduce congestion on our roads and on our busy public transport network," the Telegraph quoted Ben Plowden, director of planning for Transport for London (TfL) surface transport, as saying.
"An initiative like re:route is a great way to help TfL achieve these goals.
"We're particularly excited about the potential for this app to motivate people to cycle and walk during the London 2012 Games, when London's roads and public transport network will be at their busiest," he added.
TfL estimate that more than 100 short journeys on the Tube are faster if undertaken on foot.
The app will let users save regular journeys, see weather updates, choose routes and also share them via Facebook. (ANI)