Jet Airways, India’s premier international airline would collaborate as the Airline Partner with Disney Channel's ‘Jet Set Go’ summer campaign. The airline will wrap a Jet Airways Boeing 737 - 800 aircraft with popular Disney characters Mickey and Friends and will be flying competition winners to Hong Kong for a fun-filled trip to Disneyland.
The creative airplane wrap concept, a virtual ‘billboard in the sky’ will be branded entirely in the ‘Disney Channel’s Jet Set Go’ insignia and colours on its fuselage. The aircraft, with one-of-its-kind Disney exterior will be unveiled at a press event in Mumbai on July 09, 2012. Beginning early July, the Disney Channel will also showcase the aircraft over an eight week campaign period.
During the campaign period, an animated aircraft of Jet Airways with an artist’s rendition of the branding will also be seen on Disney Channel through May 2012. As the ‘Airline Partner’ in this campaign, Jet Airways will fly 30 winners of this contest, selected by Disney Channel, along with their families to Hong Kong for a unique two day Disney experience.
In order to participate in Disney Channel’s Jet Set Go campaign, children will have to spot an animated Jet Airways aircraft which will appears on the Disney Channel throughout the campaign period. Children can then accumulate points each time they spot the aircraft by giving a missed call to a toll-free number flashing on the screen, absolutely free of cost. Children spotting the animated plane the maximum number of times will earn maximum points.
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