Mumbai, May 10 (IANS) Hungama Digital Media Entertainment Pvt. Ltd. has been conferred with the Preferred Marketing Developer (PMD) badge by Facebook, company officials said here Thursday.
The Digital Services division of the company was given the PMD badge. The badge is given to companies that demonstrate value-added capabilities in one or more of the qualification areas like pages, ads, apps, and insights.
"Being among the few companies worldwide to earn Preferred Marketing Developer badge underlines our ongoing investment in providing cross-channel interactive solutions to clients across various verticals," said Siddhartha Roy, Chief Operating Officer, Consumer Business & Allied Services, Hungama Digital Media.
"In a digitally connected world, it is important to engage the consumer where he spends most of his time - the Social Media platform - especially when Facebook, has emerged as the new media real estate where brands can build greater engagement and interaction with the consumer," he added.
Hungama Digital helps brands build awareness, engagement and loyalty, usinga full range of digital skills including campaign strategy and creative development, website design, online media planning and buying, viral marketing, social media strategy and optimisation, mobile marketing, search engine marketing, gaming.
On social media, specific to Facebook, the agency provides page management and publishing, community management, applications development, social plugins, advertising (ad creation, auto bid optimization, target segmentation, creative, conversion tracking, reporting etc.), monitoring and reporting (insights).