Calcutta, Sept. 1: Sony India is eyeing a 30 per cent jump in revenues this fiscal over last year. It had clocked a revenue of Rs 5,500 crore in 2010-11.
The consumer electronics major plans to generate sales of Rs 2,000 crore in the country during the festive season (August-October). In the eastern region itself, it is targeting a 48 per cent growth in sales at Rs 245 crore during the season.
Every year, almost 35 per cent of total sales in the east are achieved during the festive period.
"LED televisions will be a game changer this year. Our channels will be expanded from 600 now to 700 outlets. Our above-the-line and below-the-line activities will be supported by a marketing investment of Rs 15 crore this year," said Sunil Nayyar, senior general manager (sales), Sony India.
"We intend to sell 60,000 units of the BRAVIA in the period, getting a 45 per cent market share (40 per cent) in the flat panel display market. This will mean an 88 per cent jump over last year," he said.
Sony expects to grow 62 per cent in the eastern region and capture 47 per cent of the market through the sale of 70,000 units of Cybershot.
It plans to achieve 100 per cent growth in Vaio over last year selling 15,000 units.
"The growth will be in line with the expansion in the overall market, but there will not be any significant shift in the market share in the major product areas that we operate in," Nayyar added.
