A series of offers and freebies by Tata Motors has helped restore the sales of its ultra-cheap car, Nano, in December. And the numbers are expected to go up further with the company opening more sales outlets for the Nano.
Sales of Nano rebounded in December to 5,784 units from a measly 509 units in November after the company announced extended warranty, opened new booking outlets and announced easy financing terms for buying the car.
The company on Monday announced opening of another 874 outlets across the country. Till now, Nano was available only in 12 states of the country.
"Customers, who are desirous of driving home a Nano, but had not booked the car during 2009, will now be able to purchase a Nano from the company's 874 sales outlets in India," the company said in a statement.
"Besides its dealership showrooms, the company is setting up Special Nano Access Points for customers in the hinterlands to experience, test-drive or testride the car," the statement added.
Sales of Nano had slumped by 85 per cent in November to 509 units during the peak festive season, when most auto companies were notching up record sales of their models.
Tata Motors had sold 3,065 units of the Nano in October. Following the steep fall in sales, the company quickly launched a rescue plan. It launched fresh schemes and opened new booking outlets.
The company opened sales in the 12 states of Kerala, Karnataka, Maharashtra, Uttar Pradesh, West Bengal, Punjab, Gujarat, Andhra Pradesh, Jharkhand, Bihar, Madhya Pradesh and Chhattisgarh.
It also extended the manufacturing warranty on the car for four years or 60,000 kilometre on new deliveries and extended the benefit of the new scheme to existing customers as well.
All new buyers were also given the option to avail of a comprehensive maintenance contract at Rs 99 per month. But the move that helped perk up the car's sales was the launch of a special finance scheme whereby a customer could avail of a loan within 48 hours.
Tata Motors has tied up with 28 banks and NBFCs to offer customers loans for purchasing the Nano. All the freebies coupled with the detailed note of assurance on the quality of the car have helped woo customers back.
Last month, Nano was conferred the good design award for 2010, by the Chicago Athenaeum: Museum of Architecture and Design with the European Centre for Architecture Art Design and Urban Studies.